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IDX Design is a strategic product design firm based in Taiwan. The founder Jeff Lai is a designer from Hong Kong, who has over 25 years of experience in product design and development in various industries; such as electronic products, cameras, audio-visual products, computer peripherals, watches, and toys.
We specialize in New Product Development (NPD) and create unique and disruptive products with a mix of methods that combine innovation and strategic foresight to enrich the user experiences and maximize the value for the end-users and the significant stakeholders.
From insightful user research through concept generation, and creating design solutions that are practical and well thought out from all aspects of product development. We use a holistic approach to define actionable and intelligent solutions that provide a positive impact and satisfy our clients and their business goals.
Our services include Design Research & Problem Identification, Concept Generation, Product Design, User Experience Design, Prototype Making, Engineering for Manufacturing, and Strategic Product Planning. Our projects are proved that we have driven innovation for our clients and connected with end-users for marketplace success.
由工業設計大師謝榮雅先生於2010年所創辦的奇想創造(GIXIA Group)，各方菁英匯聚，為擁有超過二十年技術研發與產業顧問經驗的跨域團隊。精準設計力及全方位的創新思維，使奇想創造在國際競技場上大放光彩。成軍短短一年即奪得2011德國iF金獎、Reddot首獎及美國IDEA金獎，成為年度國際設計金獎三冠王，並締造華人世界唯一在兩年內晉升iF全球百大的記錄。
