IDX Design is a strategic product design firm based in Taiwan. The founder Jeff Lai is a designer from Hong Kong, who has over 25 years of experience in product design and development in various industries; such as electronic products, cameras, audio-visual products, computer peripherals, watches, and toys.
We specialize in New Product Development (NPD) and create unique and disruptive products with a mix of methods that combine innovation and strategic foresight to enrich the user experiences and maximize the value for the end-users and the significant stakeholders.
From insightful user research through concept generation, and creating design solutions that are practical and well thought out from all aspects of product development. We use a holistic approach to define actionable and intelligent solutions that provide a positive impact and satisfy our clients and their business goals.
Our services include Design Research & Problem Identification, Concept Generation, Product Design, User Experience Design, Prototype Making, Engineering for Manufacturing, and Strategic Product Planning. Our projects are proved that we have driven innovation for our clients and connected with end-users for marketplace success.